Apple Is Repeating Itself: Last Year It Said It Was 'Blown Away' By iPhone 4S Pre-Orders, Too

When Apple told news outlets it was "blown away" by iPhone 5 pre-orders, something about it didn't sit right with us. There was something familiar about it, but it rang more hollow than usual from Apple.

We think we've figured out why. The language Apple used to describe pre-orders of the iPhone 5 is almost the exact same language it used to describe pre-orders of the iPhone 4S.